This technique combined with the developments in waterless dying seem to be completely unlocking the potential of a totally new way in thinking about denim design development.
Some of the purist will raise their eyebrows, and put on a stern look, as this is not the original way of doing things... but that's exactly what we are dealing with today. We need to let go of the old values and embrace the new ways of doing things... this is opening up our possibilities.
Even creatives, such as Josh Knight from Denim Clothing Company are acknowledging that
" Today it's better to share!" ........
A. Not at all. This is what keeps things interesting and never boring.
Q. If there are advancements shouldn't we be able to bring them into creative advantages?
A. Of course we need to to keep moving forwards and energising creativity.
Here was an exhibition in the masterclass of waterless dying, non chemical ageing and the incredible laser techniques, replicating years and years of faithful wear details, simply by the push of a button!
Just look out where this takes us!
Or is this the real McCoy from Jeanologia, inspired by Japanese authentic prints and a sense of modern, authentic decoration?
More denim trends will follow this, so wait for the updates!
Thanks to everyone who took part, it was a pleasure to trade denim stories and passions!