Wednesday, 23 April 2014

Denim Daze - 3 x 1 Denim Store, 15 Mercer Street, Soho, New York.

This is the video highlight of a totally original concept. 

'Custom Made' or 'Bespoke Denim'.

3 x 1 creates this opportunity for anyone who is passionate about Denim. 
Choose and 'design' your Denim 'on the premises' at the 3 x 1 Denim store in New York.

(From the founder of paper denim cloth.... now the launch of 3 x 1 denim.)
Enjoy! Sid Rhule

Blogshots - Denim Daze - The look at international denim trends.

This guy had an infectious laugh, and great denim to match!

There is always something a little crazy about the mentality of New Yorkers!
They have a way that they can say nothing special, but it just connects so much to the feeling of the moment.

Soho, New york, outside the 3 x 1 denim store.

We caught up with this Denim Guru outside the "3 x 1" Denim store, 15 Mercer Street, Soho, New York. Check out the video below to really capture the experience of your own custom made denims.....

A 'haven' of raw, exclusive denim. 
These are denims that are custom made on the premises. They have 24 sewing machines that are in the store behind vintage factory glass, working daily to deliver you a custom made, personal service.

Choose your cloth, choose your style, choose your essential rivets and buttons and then you can even have your name engraved in the leather patch or embroider your name on your own jeans......

"THE SELVEDGE WALL400 different denim fabrics sourced from the rarest
mills and selvege looms from all the world."

Blog Shots - Denim Daze - Focus Amsterdam

Denim Daze is an international statement looking to the heart and details of personal denim style.
The focus is the people and their denim, the statement is inspirational for a new generation who are walking in their personal 'Love Affair' with their Denim.

We see who, and what motivates them in their Denim Daze style.

Meet Aram Haagsman.
Job : Co Founder / President of Tin Ear Management.
Born : Alkmaar, The Netherlands - 'The home of good Cheese!'.
Inspirational moment: Discovering new bands and exposing them to new opportunities.
Instrument: Drums.
Loves: Amsterdam, because you are free to be who you want to be!
Meeting point: Foam, Amsterdam, William Klein Expo.
Denim: Levi’s original Denim Jacket.
Denim style : Authentic Beatnik with a smile.
Band to watch: Maison du Malheur.
(There are many, but this is one of them!)

Maison Du Malheur image courtesy of Tin Ear Management.

Blog shots - Sid Rhule enjoy!

Blog shots - 'Denim Daze' - The Bleached Denim Jacket.

It's coming closer and closer the Denim Days in Amsterdam....
7th-10th May will be the start of something totally Blue...

So in preparation, we look into our "Blueness " to capture the latest statements in the denim minds.

................Some of the key statements in the new Spring 14 season start with Denim and end with ......... Denim! 

Especially the "Bleached Denim Jacket".

When we take a step into the 80's wardrobe, we note that the denim jacket is back with a menacing vengeance!

Some of the best examples of denim jackets can be found in some of the best second hand stores such as:

Rokit stores UK or vintage online. or some of the best thrift markets such as Noordermarkt on Mondays at de Noordermarkt, Amsterdam.

The Noordermarkt, Amsterdam.
The I Amsterdam website has all the directions on how to get there.

Check out the Episode stores at:

Of course 'kudos' goes out to the original Levi's versions, but for good modern updates check out the Acne versions.

Acne SS2014, Men's

Acne SS2014 Women's version.

From this street outfit below, we also touch on some other key continuing trends:
The sweatshirt, and raw dark slim fit denims.

Many thanks to all for taking part.

Blog shots - Sid Rhule enjoy!

Wednesday, 9 April 2014

Trends: Amsterdam Cool. - The Leather Trends Gallery.

A lot of people have the question .... "What is it to be on trend?"

The answer is always in the details...
.....To pick up on those 'small details' and an eye for style that's what!
Things just happen to fit and tick all the right boxes.

The 'Black on Black' statement has been something 'Hot' for a while, add to that a twist of the fashionable 'Top Knot', vintage inspired leather biker and that's the touch of flair - that fashion is made of!

Bryan, has the 'cool' to pull off this look with an easy relaxed style!

Dancing is his profession, but style is in his blood.....

Thanks very much to Bryan for taking the time to be part of this story....
Enjoy, Sid Rhule.

Tuesday, 8 April 2014

Blog shots - 'Denim Daze' - Focus London

#Blog #Flashback. In 2013 we looked at the rise of the LDJ - The Little Denim Jacket!

The message here is all in the layers.
The denim jacket- of course is again present, but this time with some slight customisation along the way! 

The statement is in a brighter 80's style, blue denim, with soft washing. 
It's the total look, which is the king, is mixing the more primary blue and red with a washed olive tone.

This is a style statement in simplicity and practicality, but the layers and accessories give away an alternative passion!
It can be true to know someone by their style- he definitely looks like a dancer? No?

Meet Rodrigo.
Job : Dance choreographer.
Born : Rio Brazil.
Inspirational moment: Dancing at the ICA.
Passion: Music. Old school Hip Hop - Tone Loc!
Loves: London, because the random people you meet on the night bus!
Meeting point: James street, Piccadilly, London.
Denim: Dolce Gabbana.
Denim style : Retro alternative.

Blog shots - Sid Rhule enjoy!

Trends - Amsterdam Superheroes

"Style conscious and fashion aware," our 2 superheroes, Hannah and Sammie, are ready to save the World as they stroll through the Vondel Park, Amsterdam, deep in conversation.

But with their mission in hand, they have it under control and whatever it is, they will always do it with Style!

With the blossoming of the new season, the mix of fresh new colours and new attitudes, these two express a sense of freedom to 'mix and match'. This is a street style that blends some of this seasons key statements.

Draped Nonchalant style with loose and oversized outerwear, and the graphic fun, of the 'Statement Sweatshirt'.

Enjoy, and thanks to Hannah and Sammie for taking time for us!

The Senses - Street Mischief & fashion colours - London Voice

Well with the first days of Spring finally in the air, the blossom is opening, the trees (and the pollen!) are coming alive and the Daffodils are suddenly coming into bloom!

Following the round of PFW, NYFW, LFW, MFW and all the countless fashion weeks globally, there are some clear statements to take note of, one of the first of these, in my view, is always colour.

This means we can expect to breathe in a 'fresh new step' into 'fresh colours' and experimental statements. 

It also means that we can open up our 'sense of creativity'. 
Mix up your primary statements.
Add a flash of neon.
Take inspiration from the sports culture or 'Sports Couture' as we are being informed....
Look to invest in 'K-way' or sports hybrid brands.
Give yourself a little go faster touché!


My 'spot of choice' was of course Red Church Street, London, E2. - You will need to be fast if you want to check out the street art, it may still be visible - (those council terrorist can be quick to clean up the artworks!!)

The trends are showing a fantasy mood, linked to 'optimism' and as a counter effect to the finical crisis and the strongly dramatic 'Black on Black' statement which shrouded us last winter. 
Today is a new day and it is definitely more primary, more colour blocked, a careful mix of colour and positive contrasts!

This links us strongly to many of the new sportswear and catwalk influences. 
Sneaker culture and sporty colours, details, and flashes are all in vogue currently and influencing many street styles and graphic imagery.

On a recent trip to my beloved 'East London', this was a confirmation without restraint!!

Apparently - This is often the case, in a year where there is a very visible sporting event - like for example, the World Cup! 

It has a clear and positive connection to the creative and commercial efforts from our sports marketing buddies. Adidas originals ZX Memphis.

We can also link this to the positive healthy statements and the current 'Marathon culture'. I think we have probably never seen so many 'amateur runners' taking over our streets! 
In the eighties it was the American style 'Power walkers' and today it's 'wannabe' Mo Farah's!

We can also say that World Cup fever is starting, if not a little early. 
Its still 65 days to go and counting!

Its better to 'be prepared' than be too late to track down your favourite team shirt!

- But by the look of this little, cheeky character he is well prepared in his golden Brazil T shirt!