Friday, 28 March 2014

Concept stores - Amsterdam. Published in View 2 magazine. Feb. 2014

February 2014 the casual 'trend and lifestyle' magazine, View 2, published my article on a new and interesting concept store in Amsterdam.
The magazine View 2, is a bible of 'style and trend' information, which is always delivering insights into 'what is coming up next', from the international streets and catwalks!

Issue 16, titled 'Immerse',  features a shop report titled 'Hot Retail'. The report highlights 4 concept stores in 4 different fashion capitals. London, Paris, Tokyo and Amsterdam.

My article was focused on the concept store 'Baskèts', located in Amsterdams', Elandsgracht area.

Elandsgracht 57, 
1016 TN Amsterdam

This special store is dedicated to cool labels and brands with an urban style. But what makes this store interesting is that it is without the pretentious attitude of other fashion retail stores, as it caters to a wider audience, from the practical to the cool!

The store expanded last August, to create a double fronted store, with fashion and lifestyle focus on one side and sneakers and urban chic on the other side.

This is a sneaker and fashion concept store, where the brand mix has a rare sense of curated style.
Look out for the newest labels and limited editions form brands such as Ontour, Daily Movement, Carhartt,  Filling Pieces, ETQ, Gourmet, and Diemme.

See below a transcript of my text for the magazine article and be sure to vist the store!

Baskèts - Amsterdam by Sidney Rhule for View 2 magazine. February 2014.

Design and creativity are the buzzwords of Amsterdam, a bustling city alive with a fantastic selection of art, design and concept stores. Last autumn saw the opening of the second Baskèts store located in the heart of the Jordaan neighbourhood on Elandsgracht. 

[This area is also home to a number of inspiring retail environments including Tenue de Nimes and boasts its own neighbourhood e-magazine The Elandsgracht (]

The black wooden storefront of Baskèts has a classic charm and an authentic feel and the huge glass windows open onto an interior that seems to go on forever. With good vibes, cool tunes and the softly muted scent of fragranced candles Baskèts serves more than just the sneaker freak, it is also a connoisseur of good honest style. 

Brands on sale include Scandinavian style maestros Norse Project, Ontour, Samsoe & Samsoe, Vans x Kenzo, Filling Pieces, Nike and a fantastic collection of Gourmet sneakers in leaf camouflage and sting ray patterns.

Getting attention and followers from all over the world ensures their selection stays fresh and dynamic. New deliveries can be checked out on Instagram at #Basketsamsterdam, making it easy to plan when to jump on new trends, such as ETQ- Amsterdam, who recently launched a limited edition, all black sneakers collection to much hype, creating queues around the block!

Baskèts really does deliver a touch of exclusivity, original colours, abstract patterns, unusual materials and a mix of ‘Nu Skool’ charm. Enjoy! 

February 2014, Amsterdam