Friday, 28 March 2014

Concept stores - Amsterdam. Published in View 2 magazine. Feb. 2014

February 2014 the casual 'trend and lifestyle' magazine, View 2, published my article on a new and interesting concept store in Amsterdam.
The magazine View 2, is a bible of 'style and trend' information, which is always delivering insights into 'what is coming up next', from the international streets and catwalks!

Issue 16, titled 'Immerse',  features a shop report titled 'Hot Retail'. The report highlights 4 concept stores in 4 different fashion capitals. London, Paris, Tokyo and Amsterdam.

My article was focused on the concept store 'Baskèts', located in Amsterdams', Elandsgracht area.

Elandsgracht 57, 
1016 TN Amsterdam

This special store is dedicated to cool labels and brands with an urban style. But what makes this store interesting is that it is without the pretentious attitude of other fashion retail stores, as it caters to a wider audience, from the practical to the cool!

The store expanded last August, to create a double fronted store, with fashion and lifestyle focus on one side and sneakers and urban chic on the other side.

This is a sneaker and fashion concept store, where the brand mix has a rare sense of curated style.
Look out for the newest labels and limited editions form brands such as Ontour, Daily Movement, Carhartt,  Filling Pieces, ETQ, Gourmet, and Diemme.

See below a transcript of my text for the magazine article and be sure to vist the store!

Baskèts - Amsterdam by Sidney Rhule for View 2 magazine. February 2014.

Design and creativity are the buzzwords of Amsterdam, a bustling city alive with a fantastic selection of art, design and concept stores. Last autumn saw the opening of the second Baskèts store located in the heart of the Jordaan neighbourhood on Elandsgracht. 

[This area is also home to a number of inspiring retail environments including Tenue de Nimes and boasts its own neighbourhood e-magazine The Elandsgracht (]

The black wooden storefront of Baskèts has a classic charm and an authentic feel and the huge glass windows open onto an interior that seems to go on forever. With good vibes, cool tunes and the softly muted scent of fragranced candles Baskèts serves more than just the sneaker freak, it is also a connoisseur of good honest style. 

Brands on sale include Scandinavian style maestros Norse Project, Ontour, Samsoe & Samsoe, Vans x Kenzo, Filling Pieces, Nike and a fantastic collection of Gourmet sneakers in leaf camouflage and sting ray patterns.

Getting attention and followers from all over the world ensures their selection stays fresh and dynamic. New deliveries can be checked out on Instagram at #Basketsamsterdam, making it easy to plan when to jump on new trends, such as ETQ- Amsterdam, who recently launched a limited edition, all black sneakers collection to much hype, creating queues around the block!

Baskèts really does deliver a touch of exclusivity, original colours, abstract patterns, unusual materials and a mix of ‘Nu Skool’ charm. Enjoy! 

February 2014, Amsterdam

Wednesday, 12 March 2014

Trends - Foxy style check.

Something for the ladies........

Keep it wild Blue and Emerald green!
8 parts Utility, 2 parts Denim and 10 parts Foxy style.

We know that this is the moment for special accessories, everywhere we look we can see innovative styles in clutch purses, colourful geometric designs in hand bags and shoulder bags. Refined jewellery and fancy creative touches in earrings and necklaces are really topping of many looks.  

Of course the rising star of the moment... a little attention to understated make up and effortless beauty... but don't over do it!

Its amazing what a simple Dark Red tone lipstick can do to freshen up your smile......

As with the boys, we see a statement in blue on blue colour dressing, which will continue for some time. 
Keep it simple.. and mix in shades and textures. 
Jackets continue to inspire and excite, Swing coats, A line jackets and a Belted waist lines are here to accent on the femininity, whilst keeping this look modern and city versatile.

This is a statement in tonal dressing with a sultry attitude, a lesson in chic and effortless individuality.

Watch out for this Winter coming up.. YOU NEED FUR and A HAT! 

They are wearing .....

Trends - The modern casual style.

Something for the Boys!

Through a scan in the world of men's fashion blogs, I fell across some inspirational looks to adapt for this Spring.

It's perfect in the realms of Northern Europe, with light Spring we are having. So No complaints, this is what being in 'The Netherlands' is all about.
Here the early bird catches the best worms! As anything can happen by the end of the day, better get outside quick while it lasts, as OP=OP, as they say over here!

It's very fresh, with a crisp twist in the air and perfect timing for a little 'wind proof' style 'wrap up'.

Some of the key elements are all in the layers.
It has a 'Denim mentality' at heart, with a sense of the outdoors adventure, where tough, hard wearing items and have a timeless feel.

You need Jackets right now, especially Parkas, in check or colour blocked.
This is a style 'Must Have. 
Keep it shower and wind proof with a preppy element and you're on the right track.

Then consider mixing Utility style and Graduate chic. 
That's the message with spring tweed coats, worn open loosely 
(or 'a-la-Parisienne style' completely unbuttoned and draped over the shoulders.) an Oxford shirt and a nonchalant addition of the M65 field jacket.

Pop the collar, add some aged denim and a pair of Brogues, hopefully from Alden and your on the road!

The guys at Moncler know how to make a modern field Jacket!

Mixing fabrics, super light nylon, mixing colours, the two best shades of Olive Green, and with a combat spirit- well your ready to go!

Moncler SS2014 -

But this is what I call the "Denim jacket and the Double breasted 2 step"!

Bring it back, bring it back, the denim jacket needs a fresh outing!
Spring layers are happening here too.

This is the moment to experiment with this look, keep it tonal - Blue is the colour right now, shaded in bright blue, light blue and washed out blue. 

As a little tip, wear it a little 'oversized', as this keeps it versatile, you always have the option to close the buttons, otherwise this is a strictly "before lunch" look!!

This city style, that has graduated from the streets of Florence (The Pitti Men) and Milan into an everyday, cosmopolitan, style statement.

Have a bag, a soft cable knit hat and quality leather accessories and this is the look of choice for a day out in the town!

Enjoy. x SR

Images, "They are wearing"....

Friday, 7 March 2014

Trends - A kiss from Louis Vuitton PFW FW2014

Well, he didn't trigger the models into smiling, but do we care.....? 
This is the Million dollar kid after all......

Nicolas Ghesquiére with his first collection in the creative seat at Louis Vuitton.

Now that he left the grips of PPR, - Kering (Caring- Really?) to join the 'bosom' of LVMH - is it really better? At least we can say, he has a new sense of freedom and a new signature to write. 

Some of the signatures came in monochrome, some in hipster chic, camel and denim and some in a great sense of proportion with attention to top collars, cropped leather jackets and a new 'A line' fitted dress.


This is a well balanced and edgy comeback for the king of Luxury, High Fashion!

Of course the Fast fashion retailers will get these looks into the high street before you can say "Large Louis Vuitton Paycheck!" But then imitation is still the highest form of flattery! 

Plus there are still many millions of Asian consumers who do not want the made in China label and will pay the extra Dollars, Yen, or Euros for the 'Made in France' kudos!

But with all this, we have to say "Yes!" to this the new collection from Nicolas Ghesquiére, as he has definable shown he ca still bring the right balance of edge, cool, street vibe and all the attention to the details and material combinations.

This will give the 'Slimanites' something to think about, following a predictable, but still cool PFW show and it will also allow the LV consumers, to feel hip at the same time as being rich!

In total, I feel - A little bit Chloe, A little bit Slimane, and a lot of cool! 
This is definitely the start of something - Rock on!

Trends - Is Prada on the come back....?

I think so.....

This Prada campaign has a fantastic change in light and art direction.
A mood of the modern future, combined with a 3D reality.

Hold on to that pay-packet, the Prada wolf is back in town!

Wednesday, 5 March 2014

Trends Marc Jacobs - The Return of the fashion Mojo #2

Is it all the same?

How are we expressing our individuality? 
It's still showing a lot of leather blends, colour blocks in fantasy patterns and neo modernist print design or cuts and shapes, even Black and white silhouettes are being recycled..... but then there is NYC.

My Fashion mojo is on it's next search....... and it's in New York that we find it!

So, when you have all of your time to focus on your own label, without the pressures and the fast turning machine, that is always on full charge, that is Louis Vuitton...... What do you do?

Well, you experiment with your own twist on luxury, glamour and seductive colours. 
Beautiful cut necklines, slinky trouser suits and soft fluid jump suits. You do all this until you feel in the mood to throw in some fur jackets and a play with tonal colour or surreal dip dye.
Softness, luxury warmth and a mesmerising selection of Winter fantasy. 

Feminine delicacy and graceful graded colours is the mood of the Marc Jacobs RTW FW14.

The sheepskin Bomber jackets were something their 'Original owners' could have been proud of! Well let's say that maybe there will be some designer sheep dip dyeing next fall on the farms of              New Zealand!
But the delicate colours kept a beautiful blend of rich tones and feminine power. Soft shoulders and slightly ballooned sleeves kept the silhouettes rounded and at the same time elongated.

The looks were powerful while not missing the beat of a demure retro 80's vibe. This winter of new knits was launched with a statement in Knitted tunics, slim knit pants and sheath dresses.

Decorated glory.
This is where the excellence steps off the New York radar!
The finite details with the mix of sequins and fine crystal beads, leaves this dress a piece of art- and possibly very heavy too!

With a nod to the art deco mood, the swirls of decoration and light woven base allow a movement and freedom that is part of this optimistic and modern visual statement.

But its the mix of decorative sparkle and the lounge mood luxury that brings this to my focus.
Step out and be free and enjoy the "Happy Days !"

All catwalk images courtesy of