It has been long known fact, that some of the best jeans brands, make focused product launches and test trials in Amsterdam, Stockholm and Copenhagen.
These three cities have had a reputation as having the 'keys to the making of a successful denim brand'. Stating that the consumer shopping habits, for denim in these cities, can give strong indications for the right wash, finish, colour and of course the best fit for european tastes.
Now finally after years of redeveloping the denim look and feel, Amsterdam has stepped out in front.
All things urban and jeans have been pointing in this direction for some time.
Denim havens such as Tenue de Nimes in Elandsgracht 60, Amsterdam.
The opening of a University dedicated to denim, The House of Denim. (who will send out its first graduates this year).
Also endorsing the denim royalty status, is Levi's, whose denim design studio, re located from Brussels to Amsterdam a few seasons ago.
.....And now finally Amsterdam has its own Denim Trade Show.
Watch the Kingpins on Vimeo for more on the show.
This 7th / 8th May 2014 will launch a new Denim trade sales show- Kingpins in Amsterdam!