Tuesday, 5 March 2013
Brands- A Child of the Jago.
Great name and an unconventional look.
With a store on Great Eastern Street, in the trendy Shoreditch area, 'A Child of the Jago', is a brand that has an original style.
This is the brainchild of the inimitable Joseph Corre.
I am not sure how Dame Vivienne Westwood would like her son to call her Jago? But maybe it is a pet name between them!
The store itself is a cavern of raw creativity, oversized hats, screen printed T shirts, asymmetrical fastening jackets, updated bondage trousers and a basement that dares you to dive deep into its subversive midst!
This reminds me of the Westwood store at Worlds end Kings Road in the eighties!
The spirit is rebellious and alternative. I love it!
Street look from "A Child of the Jago", on Carnaby Street, London.
A Child of the Jago, Great Eastern Street, Shoreditch, London.
A child of the Jago, from FW12 collection. Photo by Jully with Love Blog.