Saturday, 27 October 2012

Store Watch - "Amsterdam Le Cool." Pt 1.

Amsterdam is "Buzzing!" 
The new season, the fashion looks, the autumn leaves, it has finally started - Autumn Winter 12.
After talking with our favourite restaurant owners, Simo and Nazir from Mamouche, we can safely say that the bad summer is behind us.

This is Amsterdam! - 12 days of terrace weather Spring Summer 2012!!

When you are in the Pijp you need to visit Mamouche.

Mamouche is located at 
Quellijnstraat 104
1072 XZ Amsterdam 

But I think that is is safe to say that ...........The Autumn Winter 12 is getting back on track and into some sort of new normality........and with this we can start to think about the winter wrap up!

The atmosphere in Amsterdam is alive with a sensation of "Le cool!" 
A buzz of small stores with very modern and authentic concepts.
Here are some of my favourite as a start to the Fall Winter 12.

" FOUR ", from the guys at Azzuro, is on P.C Hoofstraat and has a great brand mix and very knowledgable, friendly staff.
It is a store that as you pass you are immediately hit with a sense of curiosity. 
Wow, great interior, great lifestyle message and brands from Neil Barret, Tom Browne, Balanciaga. This is a temptation nightmare!

The selection is strong everything from urban, dressed and cool in the same steps, the shopping experience takes you through a 'dressed up' showing mood into a 'cool day' statement and into the 'urban slick' down in the lower ground floor. Perfect.

One of the best brands and products to look out for, are the denims by 3 X 1, from New York.
These are hand made and tailor cut, specially for you. 
Choose your denim, choose your cut and customise a few details like thread colour, name patch and signatures and "Hey presto- ! 
2 weeks later they are specially delivered to you.! - Now that's cool!

P.C. Hooftstraat 127

1071 BS Amsterdam

the Netherlands

+31 (0)20 679 22 44

Full Brands list.

3.1 Phillip Lim



Adam Kimmel


Alexander Mcqueen

Alexander Olch

Alexander Wang


Bedwin &
the Heartbreakers

Christian Louboutin

Canada goose

Castangia 1850

Common Projects

Dead meat


Faliero sarti

Gemma.H Uomo


Human Made

James Perse

Jil Sander

Martin Margiela

Mark McNairy





Mosley Tribes

Mr. Bathing Ape


Neil Barrett

New Balance

New Love Club

One T-shirt

Oz abstract

Permanent Mark


Raf Simons

Raleigh Denim



Simeon Farrar


Thom Browne

Umit Benan


Vans Vault